Only when peoples realize that selling it soo cheap and wait for more lucrative price.
At start some people sell for 1000 sat per ITZ now its 20x more and can be even more.

Masternodes after block 20000 start give 25% of block reward that is 5520 ITZ daily (960 x 23 x 0,25) and at price 20k sat per ITZ and 4k dolars per btc it is 4416$ per day at 100 masternodes its 44,16$ for every one MN daily and 1324.8$ monthly.
If price go up to 40k satoshi it can be 200 MN with 1324.8$ monthly or 100MN with 2649.6$.
Than if price go higher MN rewards will be higher too or more masternodes can be profitable.