I can do all kinds of stuff with my bitcoins here, order food, go eat out in a restaurant. Buy products and services with it.. Just sit on them or try to find a way to make them usefull.
All I can do with my bitcoins is to cash out into fiat cash or money. Bitcoin is not quite familiar here in my country but to those people exposed on computer and internet, some of them are familiar with it. It is not necessary to push them to know about it but if we increased the number of people using bitcoins, there's a possibility to contain the high price.