Free? how will it be distributed equally?

@Bsteck, please tell how you think it would be equal.
It's a fair question, first though that comes to mind is since its masternode is a coin survival mechanism, how can we ensure one person doesn't end up with too many masternodes?
I am not aware of any coins that cap masternode ownership but that is the real question as they are voting rights which affect everyday investors.
Don't always have answers, but always have ideas

A way to restrict masternodes would be to make the amount of coins for the masternodes so high that its impossible to buy any more quickly? Then restrict the free masternodes to say only the first 100 people?