This is exactly the reason of why the Bitcoin Gold split will become reality. If they really ranted to come up with their own version of an "improved Bitcoin", they would just launch a completely new crypto currency.

But no, they are looking to earn millions in a very easy manner. It's a disgusting practice, but what can we expect from entities only looking to bank on Bitcoin at all cost? They don't care about a potential negative impact.

What's next after Bitcoin Cash and Bitcoin Gold? Oh, Bitcoin Silver seems a pretty decent name.