Lisk is planning to (other than providing blockchain as a service and allowing creation of side chains onto Lisk's main blockchain) launch an ICO platform for which you do not need coding to deploy smart contracts, and this is going to make it much easier for smart contract based businesses & ICOs to come up. So Lisk is essentially planning to bring many aspects of ethereum to the masses.
Wasn't aware of this, sounds like they are not just copying ethereum but making it a much better version i.e. better security and easier to use. Looking forward to the SDK release so we can see just how well it can compete with ethereum. If it's easier and more secure, i bet LISK will be adopted by the masses