why is it pumped?
Because they recently won a competition in China, which will allow them to massproduce their RFID chips. Before october is over they'll be at 12$
There is no evidence the competition they claim to have won actually exists.
Other than they say that they won it.
The photograph they published with the new story about the award is hardly convincing - blokes in t-shirts, outside a building with a portable banner. Not like any prestigious award ceremony I've been too.
People need to stop taking what they say at face value and look for tangible evidence.