why is it pumped?
Because they recently won a competition in China, which will allow them to massproduce their RFID chips. Before october is over they'll be at 12$
No relevant source for this information. There is mention about such competition on web nor who were competitors, rules etc . Some weird photo and unofficial twitter in form "omg we won" are just pathetic proofs. So. Again. I call this coin scam. You can make money on it of course , but be aware to jump out in time.