why is it pumped?
Because they recently won a competition in China, which will allow them to massproduce their RFID chips. Before october is over they'll be at
12$ 
I see what you did lol
I'd add to the reasons that the masternode price has been revealed.
So the initial pump was competition based, but then Walton was starting to pullback slightly. Now that people know the masternode price they're pretty much incentivized to buy now, so it's like a race to arms IMO. FOMO could really set in because you factor in the hype of this project and the thought of owning a masternode, you're going to have people kicking tires on this ASAP. Just look at the comments on the reddit AMA, and you can see the thirst is real for locking in masternode amounts ASAP.
I mean, you look at the price of something like a Stratis node (which last I checked cost 1 MILLION USD+), and that doesn't really motivate a normal person to race to buy shares. 5000 is a realistic #, especially for people that already purchased some. You're talking about a masternode for what looks like one of the biggest projects in recent memory. With the parent chain and wallet coming this month, the clock is defintely ticking.
Bitcoin fork FUD can't come fast enough, I'm trying to load up cheap!

Or, in other words, please buy more (for a master node) before everyone realises this is a scam.
Sounds more like a sales pyramid as part of a Ponzi scheme to me.
So, the wallet and chain aren't ready yet BUT the project claims to have improved distribution efficiency for major corporates, using its technology, by almost 100%. That makes sense!