Ouch, if this is true then its big trouble for DBIX.
Only trouble for people who spread FUD to get in cheaper but not for people who have already a good stack of DBIX

You will have at least 8-10 major coins for that region, all with different services / areas and the emCash will be a very simple coin for daily payments in parallel to fiat / plastic card payments.
Arabian Chain has DBIX and has even Partners with their own coins, so emCash is even good news for DBIX and their partners as it's a first basic step onto blockchain for Dubai.