I am tempted to wait and see how this pans out. Looks like you need at least 16 chips for a decent hashrate of around 3.7Gh/s around £100 in chip costs. Then there will be the PCB and components so could be looking at around £200 to £300. However given the amount of chips sold and the other ASICs that are possibly coming on line the diffculty could be way up there by the time you are able to mine.
I am going to wait and see where this goes before commiting, you needed to be in early for this.
Chances are these will be selling real cheap in 6 to 7 months time. I can run of free electricity so happy to pick up these later for a reasonable price.