It's actually not. Munchee looks to disrupt traditional restaurant review sites such as Yelp, FourSquare, Google Places, and Zagat, by introducing an immutable and verifiable blockchain-based user review process that is based around a crypto-token to incentivize ecosystem participants.
As you might know, Yelp has long been accused of review manipulation for profit purposes. With our peer-reviewed system, We aim to make the platform fairer and more transparent to every community member.

You can reference our pitch deck here for more details.
https://s3.amazonaws.com/munchee-docs/Munchee+Pitch+Deck.pdf