ICO has not yet finished but trading already started in etherdelta:
https://etherdelta.com/#COB-ETHand there's sell orders there that's way cheaper than the price in ICO
Cobinhood (COB)
$0.044710
0.00001036 BTC
0.00014916 ETH
Originally there was a 40% discount, maybe some of the participants sold their coins
is the coin been distributed? I doubt so.