I like to look at KIK like this:  Just like OMG has the benefit of Omise,  KIN is starting out like any other ICO with a crypto vision - with the benefit of KIK.   You can argue how useful it its, but both founders have demonstrated experience in building and leading teams - a lot more than we can say for many other ICOs out there.  Additionally I love the focus on incentivizing developers KIN has. 

Tezos, Kyber, 0x, Augur, Status all have raised money to build something of value, but are completely starting from scratch when in comes to building an organization.