Yes, this can indeed be a big news especially in light with the many comments made by Mr. Jamie Dimon describing Bitcoin as just a fad and a possible scam later on. Here is a big financial firm looking on how to capitalize on digital currencies since they felt that there is a demand for it and of course they want to have a part of the pie of profits possibly they can get out of cryptocurrency.
In other words, Mr. Dimon even promoted Bitcoin because his comments put the currency on the radar and map of the popular media and people ere wondering what he was talking about. So to Mr. Dimon: thanks for promoting Bitcoin but since I don't like your face please stop commenting on Bitcoin because you are not that influential anyway.
If Goldman follows through, it will be the first blue-chip financial services firm to break into the cryptocurrency market, which this year has exploded in value.
Goldman's C-Suite has kept pretty quiet about digital coins. The rest of Wall Street has mixed reviews. On one hand, JPMorgan CEO Jamie Dimon called bitcoin "a fraud" and likened it to the tulip-bulb bubble of the 1600s. On the other, James Gorman, Morgan Stanley's CEO, has taken a more moderate position on bitcoin, saying last week it was "more than just a fad." Bitcoin, the largest cryptocurrency by market cap, is up 360% this year.
Source same as above...