Opting to partner with Bittrex for this particular venture is a rather surprising decision. That’s not because Bittrex is a bad exchange, as it has become the largest altcoin exchange in the world over the past few months. However, there is no reason to think Kakao wouldn’t have been able to pull off such a venture on its own. Then again, having a reliable and experienced partner on board will only accelerate the development of Upbit and increase its overall potential.