What pains me is that being featured on Techcrunch could actually convince a gullible person that this is possibly legitimate. Techcrunch is usually a good source of news for startup investors and tech in general.
I would hate to see one person wiring $15.000 on the account that Techcrunch is usually a reputable source.
As for the miner and company, I am in agreement with many of you here, too many inconsistencies on the site (updates could allow for LTC mining ?!?!?) and mumbo jumbo that is more confusing than instructive.