Why no answer to the other questions?
MVP, Business Plan, Differentiating factors?
I have been in the Insurance industry for quite a while now, just answer this question - why would any big insurance company want to work with you? Also how does that impact the value of the coin positively? and why is Blockchain necessary to have this product/business plan?
MVP - not planned on this stage (please check Roadmap section of our whitepaper whaproject.com/white.pdf)
Business Plan - defenitely should be based on the funds raised, right? should be linked to softcap and hardcap at least.
Currently working on this. High dependence on the research made by our advisor.
We can tell you one thing - in-app market of electronics is the "plan B" to keep the company alive in the worst case scenario.
This will allow tokens to have circulation and will keep the token price from drastically falling down.
Differentiating factors - only one is really important for our project - amount of users involved => highly dependent on the funds that would be spent on ads of the app.
Blockchain is really necessary to exclude possibility to "cheat" by app users. (mentioned in the whitepaper, link above). Plus, we need to have precise and exact health data that can be reliable. Blockchain is famous for all that - no changes to the data submitted. Also, it gives the project it's own currency that can be used to reward app users, traded on exchanges and so on.
big insurance companies - once the amount of users involved reaches, let's say, a million, we will become interesting for the insurance companies.
Why?
http://www.insurancebusinessmag.com/us/news/breaking-news/63-of-insurers-believe-wearables-will-transform-industry--heres-how-22373.aspx (link from our whitepaper)
Edited - typos