Speaking of which, if there is one tip I can give startups concerning whitepapers it would be:

Do not give your whitepaper a generic name like "white-paper-eng.pdf".

I have downloaded a ton of whitepapers by now. I have taught myself the habit to rename them properly. Most people will not. And they will not be able to find your whitepaper a few hours later after downloading, let alone after several days. They will have a download list or PDF reader's recent files list filled with "whitepaper.pdf", "whitepaper(1).pdf", "whitepaper(2).pdf".

You may be losing a potential investor that way.

Here are some ideas:

"Genesis Vision White Paper.pdf"
"GenesisVision-Whitepaper.pdf"
"WhitePaper_ GenesisVision.pdf"