Uber just needs to start accepting it as a form of payment.

Unfortunately the Core dev team is opposed to Bitcoin being used as a currency.   This is why there is so much drama, and upcoming forks.   There is a real mutiny going on right now everywhere with a lot of angry people who wanted Bitcoin to scale years ago.

Hopefully in the end things will work out.   Bitcoin (in my opinion) fails to be what it was made for if its not acting as Peer to Peer Cash.   Think im wrong?  Go read the title of the White Paper.

-B-