I just saw this in soma ann thread. Utrust is having a partnership with them.
Soma is proud to announce a partnership with Utrust! Utrust is a revolutionary payment platform that empowers buyers to pay with cryptocurrencies while providing a groundbreaking purchase protection mechanism. Soma and Utrust will both benefit by this fruitful partnership and we are excited to begin this collaboration as a long-term union between two innovative concepts. You can read more from Utrust on their website
https://utrust.io/Soma is a nice project and their ico going well. With this arrangement, both parties will grow. It's very good news for both of them.