Could you explain how a "normal" person like myself might use this service? I know when I've tried to find a stock photo or maybe something from a Getty-like service, it's usually cost prohibitive. With this model, is it possibly more friendly to everyday consumers?
We're certainly building this to be a B2B tool but it will be available to all. Prices will be set by the suppliers, but we're going to have a wide range of supply-side vendors including those who provide user-generated content. Generally, that means lower prices.
Our goal isn't necessarily to be the cheapest licensing solution. It's more about bringing parties together, eliminating friction, and bringing the two parties closer to the transaction.