I might be bias , but it think its:

1. More attractive than the Twitter logo.

2. More meaningful .

3. more intelligent.

When the corporates sat down to design the Twitter logo, they would have been saying things like  "we have to dumb it down, we want retard logo" , "that's all the Net gen understand"

I have a lot more belief in Cryptocurrency investors, they will see the meaningful nature of the blue bird , representing among many other things freedom from many of the negatives in wage/working life.

And hope that comes with any solid investment, that will give good return.