of course the price matters. it matters for 90% of the people who bought their coins. if the price is stable more people are willing to convert their savings into bitcoin. which isn't the case right now.
You're right, it is also matters for those who will campaigns that will earn tokens that will convert it to bitcoin, the higher the bitcoin the large earning they will have.
Yes the price of bitcoin really matters. The reason why we are in this kind of field because of the price also the higher the price of bitcoin is the higher your earning.