Even I've faced the same situation. Like, in India, there's a school which accepts Bitcoin as a payment method of Fees, there have 11 Bitcoin Exchanges in India. their daily trading volume is about 100BTC. Unocoin already working on "to accept bitcoin on local stores". Still no one knows about Bitcoin. And 95% of peoples (My friends & family circle) who knows about Bitcoin was not interested to use Bitcoin, I don't know why?
They are not interested with bitcoin because it is not popular yet so they may think that bitcoin is a scam and that is because only few people trusted it but if bitcoin will be popular in that country and if the percentage of users will grow up to at least 40% then it will attract more users that will definitely use bitcoin even it is still young.