One of the thing that must be taken into account is that fidelity is a way for companies to gain access to personal datas on consumers which is a great thing economically speaking for them.
A system like Gatcoin would prevent the collection of personnal datas by the companies or not ?
That ties in with my earlier question, what is the reason for collecting all that data on those cashback forms? I suspect companies want to collect data to analyze customer behavior. From the companies' point of view if GATCOIN prevented the collection of personal data, that would be a loss for them.
Section 2.2.7 of the whitepaper is relevant:
Consumption Patterns: by analyzing geo-location and token consumption from the GAT Wallet, enterprises will gain valuable insight into where marketing resources are best appliedSince the app is on a smartphone it would be technically possible to extract personal data (anonymized or not - and we have known for long that
"anonymized" data really isn't).
Therefore, from the consumers' point of view it would be interesting to know GATCOIN's stance how to serve both the companies' and customers' needs with regards to marketing and privacy.