Quote from: jmc03888 on October 05, 2017, 08:26:08 PM

The names appear to be used interchangeably.

At Stayawhile, we are referring to our sale as a token sale.

I believe that the term ICO has become synonymous with offerings that have equity-like characteristics and so are more likely to be deemed a security, but I'm not sure if others share this understanding.

What's the consensus?

Check out: token.stayawhile.com

I see that too, but, in fact, I think they should not be mixed. ICO (initial coin offering) is used to demonstrate the amount of bitcoin/altcoin coins that could be created during the years, while token launch is used in relation to Ethereum to show how the construction of complex applications could be adjusted into this platform.
At the same time, token launch is mostly associated with terms like token sales, token generation events interchangeably.