I feel it's the marketing...
A good coin without marketing won't still be recognised
You're wrong, marketing is just a way to raise awareness about the existence of your project. For me what's the most important thing is what will be the use and sense of your project? Do you really have to create that? After the project what's now then? I agree on him.
innovation and real usefulness!
This what should the upcoming projects should focus since most of them are just the same crap and that keeps on renaming their projects and keeps on relaunching.
i have an innovative and useful coin but my marketing isnt developed so nothing works well, not even for the early development phase. So i have i am currently working mainly on marketing, the idea.