Bitcoin ecosystem today is far from friendly. There are tons of scammers everywhere, one can mistype an address and lose money, put a wrong GAS amount and lose money, forget private key and lose all money.
What we as pioneers should focus on is user experience: new people should feel more friendly when start using Bitcoin. The interface of the apps should be more intuitive and less scary. We should create an ecosystem with a strong scam defense.

Newcomers got used to smooth experience working with bank apps, they feel secure talking to their accountants and support managers. What my non-tech-savvy relatives feel when they start working with Bitcoins is "WTF?".

Without a UX breakthrough, Bitcoin will remain a toy for geeks, not a product for masses.