Imagine lots of shops issuing these tokens, the public will start using them because they get discounts and benefits for holding them
Maybe I am getting sidetracked, but could it happen that some less morally inclined personnel might embezzle a portion of those tokens that are as you say obviously valuable?
I'm actually glad you brought this up the open nature of a blockchain based rewards system actually lowers the chance of an individual within a merchants company committing fraud, as every interaction is trackable and verifiable, unlike a traditional database system that is more easily manipulated.
In my country when a merchant makes a good campaign, personnel embezzles all of them and you can't apply it. It is a disgrace.
And reading that it can prevent with gatcoin is marvelous.
I hope one day you will be in my country too.
I know that feel. I also did these kinds of things but, not anymore. It's really necessary to prevent these kinds of things in order to spread to a more wider audience.