BTC - store of value
Monero/Verge - anonymity
Litecoin - Instantaneous transactions
Vertcoin - virtually costless transaction fees
Ethereum/users preference - building decentralised apps
Iota - scalability
ONE decentralised exchange - disrupting brokerage layer

These are only examples but there is something for everyone whatever their preferences are. As we transcend to industries being disrupted through venture capital tokenization, people will probably want coins or tokens that can include most, if not all of the aforementioned features.