How many legitimate companies that you know of, allow their COO to make one broken promise after another, while earning the scorn of an entire community due to his outrageous behavior and taunting ?
Josh's only fault is he opts for direct communication rather than lacquering everything in non-committal deceptive weasel words.
If you want a single example of how it's done in legitimate companies, you've should look to Motorola Mobility and their eternal Sisyphean quest to provide customers with their "promised" bootloader unlocks. You will learn that the way it's done "legitimately" is to say something very extremely deceptive phrased awkwardly so that moron blogger microphones (and trade press) paraphrase out the weasel words so that what hits the masses are lies that were never actually uttered.
Re: Telsa, give me a break. Musk is one of the biggest self-inflated sheisters around. Jumping into the spotlight to spouting off uninformed bullshit about Boeing's batteries; fighting extremely deceptive battles with NYT reviewers; etc. And, yes indeed, Tesla's cars, while nevertheless impressive, have not meet their own widely-hyped pre-order performance claims.