Keep in mind that 0.0001 BTC is less than 2 cents. If you want fast confirmation times, paying a fee of 0.001 BTC (less than 15 cents) would ensure confirmation within 1 hour.
Thats the problem of Bitcoin, you have to pay more to ensure it is done quickly.
What if I am going to buy just an apple that costs $0.5, then I have to pay $0.1 to have it confirmed quickly. That's 20% of the cost and I have to stand there for an hour like an idiot. Bitcoin as a fast payment method is a joke.