Same here - We did it by the paperwork and instructions. We didn't see this last minute social media post saying it was going to start in 5 minutes.
We even waited 1 minute and 30 seconds or so to be sure we didn't get it to early.
We ended up on block 1445025 with a time of 1401:44
No redpulse - they logged us as being early and now we are shit out of luck (apparently).
I also share the same sentiment that meanwhile my NEO is going to go down. So I'm getting screwed twice, because I have no way of getting out of my NEO until I get my NEO back.
Pretty frustrating experience.