The more people will use the wallet and understand the advantages of byteball the better. Hence the merchants are indeed a good idea.
What is missing though is more Marketing and adoption. So that people actually talk about it. This coins is likely ONE OF THE BIGGEST successes in 2017 - yet it is hardly talked about. More us tech guys know about it.
I believe in Tony and that longterm the price will be up again, for sure in coming weeks as we get closer to the full moon.