They're spreading thin and can't go in either direction without pissing off their support base. It's ironic that they undermined themselves with a BCH, as without it it'd be much easier for them to rally troops behind 2x
You mean like all 10 of them that really care? That's the great lie that they don't want naive Bitcoiners to realize. These silly forks and their supposed "support base" are the crypto equivalent of the bogeyman, created only for the FUD effect.
https://www.youtube.com/watch?v=WYMMeqXVEYo&feature=youtu.be&t=24m40s