My understanding and from what I see is most of the outreach is to industry and government. In terms of marketing to the public I dont think there in much of an effort right now. Reasons as I understand they are waiting on development progress before making any big push. The target seems to be more large solar instalations rather than individuals or speculators.

From an investors point of view it's frustrating as the intention is to make money quickly. There are many coins out there that focus mostly on marketing which drive up more hype.