At first, the project may resemble IOTA in its technology, but I think Exxor can capture significant market share by pushing their product in that ''business'' sense before IOTA takes off or if ever.

Since the beginning of this ICO boom, and countless number of whitepapers/project I have seen, most of  them lack that business/selling approach which is essential part in rl business plan. When I invest in these projects I look particularly at how the product will be sold,marketed, etc. Without that,  even the best ideas will not be realized.

So in terms of this project, I am keeping it in my watchlist.  Might chip in during pre-ico just in case