I'm looking at coins with a clearly mapped out development path and a strong team to implement that vision. Many alt coins out there have such grandiose visions it can be difficult to even decipher what they are trying to do. Skeddadle, the on-demand long distance transit network is going to be releasing a coin called Kudos on Nov 1 that will first be implemented within the Skeddadle platform. More generally, the token will be used to rate and reward workers and consumers in service based industries and can easily be implemented on top of existing payment platforms. The teams clear path forward is what entices me most about this ICO and i think this is something to weigh heavily when evaluating an ICO.