Correct me if I'm wrong but utrust is kinda like paypal but you can pay with cryptocurrencies and the seller get fiat right?
Also there is no fee if you use utrust token so if it works the token will be very valuable right?
I'm surprised(and worried) that people on bitcointalk are not more excited about this.
Yup, it is going to be very similar to Paypal, except it wants to let you use a range of cryptocurrencies and multiple fiat conversions. Basically a single wallet type without wondering if your crypto or fiat will work. They are working closely for regulation in Switzerland, according to latest updates, and will have proper AML procedures. Even the ICO seems compliant. If that works out, they might just be the first regulated exchange/payment that will work across platforms.