Newb question incoming!
I feel like I've been looking and researching Ardor for ages but still don't understand the basic idea of BAAS. Why would a business want their own block chain and currency? How does this idea transit into the real world? Is it just a way for new projects to gain from ICO crowdfunding? Is it a way for the business to take on its own currency that would be viewed as shares for its employees and/or shareholders? Can these businesses add and store data safely on their respective chains?
The only thing I can think of is having an immutable ledger for resource allocation. But I'm not sure what kind of company would need this outsourced. Smaller companies shouldn't need that type of book-keeping, and larger ones would probably be able to have this done cheaper themselves, or am I missing something?