While Reggie's customers do not look at the website, we need to understand that does not mean the website should be outdated-looking.
At the same time, others also need to understand that does not mean the website needs to look fanciful either.
Just the fact that Reggie is doing tweets and videos that his customers will never see, and yet he still does it, so it is justified the website be done suitably for the exact same audience that his tweets and videos are for.
Not to say the website should be fanciful, but so far I can see it is quite adequate.