BitShares users are a different demographic than Steemit users. Marketing, tutorials, and the like, need to be appropriately adapted.

No better way to get someone to go somewhere else that to treat them like a child.

BitShares must grow up and treat customers and potential customers like adult traders and investors. BTS marketing efforts must do the same. Gimmicks and giveaways are for social media; money managers and individual investors want something a bit more businesslike.