What do you think about Flik?

It seems the price will moon. The founder is Ryan Felton and the rapper T.I is the co-owner. And Tony Gallippi is also the Advisor.
It looks like a nice project and with huge potential.
Do you guys think we should invest before the 22th and sell after the burn if we want a quick profit?
What is the story behind the burn? Are they burning an uncirculated amount? Or is it an amount originally withheld by the devs/owners?
This seems like a fairly new project with good backing and support. I'm just curious as to how and why they are doing a 90%(ish) burn at this point.