BTW, I apologize if I'm coming off as a snarky armchair skeptic. It's just that what you are trying to solve is a very hard problem: technically, economically and politically. I've spent a lot of time myself thinking about the underlying incentives that have caused today's mess in distribution and how that could be fixed.

I haven't got all the answers but I'm convinced it starts with making technology and intercom easier and cheaper for travel suppliers and retailers. For me this means open, easily implemented standards that have wide industry adoption (and maybe even replacing commercial PSS/CRS systems with better open source alternatives). I'm not sure increasing complexity with a blockchain solution necessarily changes much (other than unnecessarily increasing friction).

In the case of Lufthansa, for example, new entrants and startups can already get direct API access to their inventory (https://developer.lufthansa.com) without needing to learn about tokens and blockchains. Surely that's a good thing and the industry (airlines and hotels) needs more of it?