Perhaps technology behind the project is really new and incredible but I don't see the real value it creates. Do you?

"Our blockchain’s ledger will include additional information that allows our wallet to connect and identify the receiver of funds to be sent, displaying a photo or logo and other information that adds an additional layer of security and help- ing to avoid sending funds to the wrong place". — Connect and identify? I thought it's more difficult to stay anonimous than to be identified