This is kind of interesting project, at this stage it already listed in exchanger. That is a big step toward a good point of growing project.
IoP uses an open social graph which is kind of like a global map of people. Here is a quick vid of a couple use case examples for this type of infrastructure. IoP has so much potential stay tuned and get involved.
https://www.youtube.com/watch?v=xKLbiv-KWr8