Awesome advice! Definitely can empathize with all you wrote. Moreover, would add that transparency is vital; Team (LinkedIn, public Profile), Product (at least a smoke screen test), Whitepaper (well written, detailed, timeline, compensation, distribution, concept, people, etc), and online presence (Social media, blogs, etc). All helps with credibility (references never hurt either). 

Feel free to give us some advice to make us as transparent at possible: http://www.telco.in

Cheers!
Chris