It's a little bit badly that it's targeted on B2B(if we talk about hotels).
Now, many people prefer to buy airplane ticket, book the room on the Booking.com and go to the trip, without any Travel agencies.
They will be able to book anything that's on the blockchain - as I'm sure you read in our whitepaper and one-pager. However, for mainstream adoption B2B is the only feasible way in the short-term to get suppliers and resellers to use the platform.