They don't use the blockchain to make it decentralized. I can bring you in contact with one of our developers for an explanation!
So how do they do it?
We use blockchain primarily as a communication, marketplace, and payment system. The actual protection and CDN works in a very similar way as traditional systems, with the added ability to have nodes anywhere on earth. Because the resources are payed up front (hardware and bandwidth) by the nodes, the overall cost is lowered for a potential customer.