What are advantages of ICO crowdfunding? Why is it better than a standard project funding?
The advantage number one and reason why everybody are making ICOs now, is that you don't need to take a loan in a bank to realize it. That is the reason why banks have so negative position to crypto-currencies.
Other advantage that you don't need to run for money searching, you just create the site of your ICO and those people who see your project as perspective invest in it themselves.
The only one who wins a lot of money are the founder of the project, because they fill their pockets with thousands of dollars, and maybe millions if they makeup their project and their whitepaper well.
If you find a good ico, then you can make a good profit if their project goes well, but it is risky to invest in icos right now, most of them are scam.
The creator may have all those money in the process of investment, but not scam ICO will must to work on all of investors and to give them at least double profit. But creator just can't stay without a profit, so I'm agree about scammy nature of ICOs.